Essential Looks autumn/winter 2009/2010
The "Essential Looks 111 Edition Part 2"
Essential looks is the direction of fashion for the upcoming season it a preview to whats hot & whats not. We get the latest looks 6 months inadvance.
Shendals signature salon is so proud to be involved with Schwarzkopf Essential Looks. Katie Shendals ambassadore has recently been trained with all the current Essential Looks for 2010. Katie over the next few week will be training all the team in the latest looks. So this wonderful tool we receive is put into action for you our client.
Steve Hogan, Creative Director for Schwarzkopf Professional Essential Looks says “I’m really excited about the 111 Edition: Part 2 because it’s populated by wearable and beautiful shapes and tones that have great commercial application and represent the ’tomorrow’ of the fashion world. Essential Looks is our enduring commitment to placing fashion driven skills directly into the hands of hair professionals around the world. This collection is set to ensure Schwarzkopf Professional’s 111th year will be our best ever.”
ESSENTIAL LOOKS 111 Edition: Part 2 presents four inspirational new hair trend directions:
40‘s Romance >
The Dark Amazons >
Eighties Luxe >
Out of Shape >
Reviving the era of elegance, this trend direction takes post-war, European women as its inspiration. Mixing soft femininity with graceful tailoring, this lean aesthetic comes with cinched and emphasised waists, heavenly coatdresses, tweeds and uniform-like suits.
To enhance the nostalgia of this look, hair gets glamorous with waves, collapsed spirals, victory rolls, chignons and blown-out curls that give the head an asymmetric shape.
Colours are soft focus and romantically tinged with cherry red, rich espresso, and chanteuse blonde. This is romance that’s almost worth fighting for.
Dark, dominant and deeply sexy, the warriors of style are taking control. Referencing post-apocalypse classics like Bladerunner and Mad Max, we see cigarillo-thin stilettos, leather that’s moulded on the body, long, fluid dresses slashed to the hip and knicker-skimming boots.
This full-throttle fashion demands equally dominant hair, which comes definitively straight, precision cut, or styled in up-dos like headdresses. Colours intentionally seek conflict: stark blondes amidst negating shades of black and inky purple. Beautifully brutal, these looks could kill with desire.
back to "Essential Looks 111 Edition Part 2" >
Lush and luxurious, this trend direction speaks of maximum effort and devil-may-care decadence. It’s all about hitting the town; think satin cocktail frocks, razor-sharp shoulders, and dolled-up party dresses.
The finish is everything with this look, so it’s little surprise that when it comes to the hair, we see ultra-glossy colours and a maintained sheen that appears lit with a permanent spotlight. Eighties styles are referenced; a rounded bob, curls and waves, but brought up-to-date with modern shaping and slicing. Stylistically speaking, the decade of decadence is back.
This season, artful shaping is creating a cocooning silhouette, whilst synthetic colours add an avant-garde edge. Inspired by New Wave streamlining and gender blurring, we are seeing stiff draping, couture-like construction and oversized volume that tends towards the sculptural.
Hair also follows a simplified line, but adds depth and dimension with multilayered shaping and elongated forms. Colours are equally anarchic (two-tone blondes, the whitest of whites, rebellious reds), playing havoc amongst drawn-out wedges, sculpted fins and quasi-mohawks. Artful and intellectual; the perfect combination.